About me, Maddi Tiscoe.
I'm a senior level communications specialist with nine years of public relations experience, who relocated from London to Cornwall back in 2012. As Head of Wellness & Lifestyle at Wild West Communications (based in Truro), I develop and lead effective campaigns as a brand guardian for a diverse portfolio of national and local travel and lifestyle brands.
I live right by the beach in Mawgan Porth, a surf spot next to the South West Coast Path. We also have some of the best foodie spots Cornwall has to offer, right on our doorstep.
Outside of the day-to-day, I support my husband Nick with the running of his surf school and water sports business right by the beach in Mawgan Porth, where he offers surf lessons, wild swimming and cold water therapy sessions.
I'm also a purple belt in the martial art Brazilian Jiu Jitsu, at North Shore Jiu Jitsu in Newquay which Nick runs - teaching and competing as much as I can.
PR & communications
By living in Cornwall, I can help lifestyle brands connect and tap into the scene here. Where I live it's inviting, innovative, inspiring and dynamic - there's a sense of community where people value each other (something I noticed after living in what can feel like an 'anonymous' London).
A new independent eatery appears to open each week.Health, wellbeing and conscious living are core principles here, without it feeling too preachy. Freethinking and creativity thrive. Coastal living seems to revitalise many of us and there are so many businesses offering classes in different practices from yoga to surfing and cold water swimming - it can feel great just to have a go.
Cornwall is also a driving force for change. I support Surfers Against Sewage which has a powerful 'Plastic Free Cornwall' campaign currently leading the way on the UK's war on waste. Being surrounded by the sea on each side, Cornwall has a credible voice on this topic.
Find out about how I can help connect your business to the 'Wild West'.
Explore Cornwall's heartland
The Cornish heartland is aspirational. It offers a rich escape and I feel very lucky to live here. It’s said that a ‘food revolution’ has taken place in Cornwall over the past 12 years, putting the county firmly on the map. It’s an exciting time to work with brands that are at the centre of this. To me, Cornwall is an empowering space with real soul. I’ve been drawn to this county because of its natural rewards, from surfing to the coastal walks and café culture – the beach life. There’s so much to see and discover. This culture, attitude and mind-set appeals to many brands.
However, I’m also aware that the county has some of the UK’s biggest social challenges, and I applaud the likes of businesses such as Crowdfunder who actively offer to help fund organisations aiming to drive change in this area.